Twitter hook templates that earn the scroll
Twitter hooks are the entire post for short tweets and the first tweet of a thread. Punchy, low-syllable openers win.
Single tweets: under 240 chars. Thread openers: under 200 to leave room for hook image.
5 hook styles with examples
Template
Unpopular opinion: {claim}.
Example
"Unpopular opinion: most AI tools are worse than a good template."
Template
{Audience}, your {asset} is leaking money.
Example
"Founders, your onboarding email is leaking money."
Template
{Famous_advice} is great. Until you {edge_case}.
Example
"'Charge more' is great. Until you have no positioning."
Template
The week we {bold_action}, {result}.
Example
"The week we deleted half our roadmap, NPS jumped 18 points."
Template
What's the most expensive {category} mistake you've made?
Example
"What's the most expensive hiring mistake you've made?"
Generate hooks in your voice, not these templates
Templates are a floor, not a ceiling. SocialLens AI uses your ICP, value prop, and voice profile to write Twitter hooks that sound like you wrote them.