Instagram hook templates that earn the scroll
Instagram hooks need to land in the first 3 seconds for Reels and the first line for carousels. Lead with a pattern interrupt, not a setup.
Aim for under 70 characters in the on-screen text or first caption line.
5 hook styles with examples
Template
Stop {common_advice}. Do this instead.
Example
"Stop posting daily. Post twice and study what works."
Template
If your {metric} is stuck, it's probably this.
Example
"If your reach is stuck, it's probably your first frame."
Template
{Audience} don't need {thing}. They need {real_thing}.
Example
"Coaches don't need more reach. They need higher-intent reach."
Template
I almost deleted this post. Here's what happened.
Example
"I almost deleted this post. It got 1.2M views."
Template
Why does {result} keep happening?
Example
"Why does your best content always flop on Mondays?"
Generate hooks in your voice, not these templates
Templates are a floor, not a ceiling. SocialLens AI uses your ICP, value prop, and voice profile to write Instagram hooks that sound like you wrote them.