LinkedIn hook templates that earn the scroll
LinkedIn hooks live in the 'see more' fold, the first 2 lines decide whether anyone expands. Specificity beats cleverness.
Keep the first line under 120 characters. Line 2 should earn the click.
5 hook styles with examples
Template
{Number} years in {industry}. {Common_belief} is wrong.
Example
"12 years in B2B SaaS. 'Outbound is dead' is wrong."
Template
Most {role}s are quietly struggling with {problem}.
Example
"Most founders are quietly struggling with content consistency."
Template
I used to think {old}. Then {event} happened.
Example
"I used to think pricing was a science. Then we doubled it."
Template
We lost a $XK deal last week. Here's what I'd do differently.
Example
"We lost a $40K deal last week. Here's what I'd do differently."
Template
Why is {industry_norm} still the default?
Example
"Why is the 30-min demo still the default in 2026?"
Generate hooks in your voice, not these templates
Templates are a floor, not a ceiling. SocialLens AI uses your ICP, value prop, and voice profile to write LinkedIn hooks that sound like you wrote them.