TikTok
TikTok hook templates that earn the scroll
TikTok hooks must work without sound and earn the second-second watch. Visual hook + spoken hook in parallel.
On-screen text under 50 characters. Spoken hook under 7 words.
5 hook styles with examples
contrarian
Template
Don't {do_this}. Do {this} instead.
Example
"Don't post at 9am. Post at 8:47."
pain-based
Template
POV: your {workflow} is broken.
Example
"POV: your morning routine is the problem."
belief-shift
Template
{Famous_thing} isn't what you think.
Example
"Burnout isn't what you think."
story
Template
This {object} cost me $X.
Example
"This 'free' template cost me $4,000."
question
Template
Why does nobody talk about {topic}?
Example
"Why does nobody talk about creator taxes?"
Generate hooks in your voice, not these templates
Templates are a floor, not a ceiling. SocialLens AI uses your ICP, value prop, and voice profile to write TikTok hooks that sound like you wrote them.