Updated 5/13/2026
B2B content trends this week
B2B teams are seeing lift from POV posts by named operators, customer-voice carousels, and short async video over written posts.
LinkedIn
YouTube
3 content patterns working right now
Operator POV
"I run RevOps at a Series B. Here's what nobody tells you about pipeline."
Named operator POVs outperform brand handles 5:1 on LinkedIn.
Customer-voice carousel
"We asked 12 buyers why they churned. The answers surprised us."
Verbatim quotes feel earned and get shared internally by buyers.
Async explainer
"90 seconds: why your ICP doc is wrong."
Short async video is replacing long-form posts in B2B feeds.
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