Positioning
The single category and angle you want to own in a buyer's mind.
Positioning answers 'compared to what?' and 'for whom?' If your positioning is unclear, no amount of content frequency will compound, every post resets expectations.
The single category and angle you want to own in a buyer's mind.
Positioning answers 'compared to what?' and 'for whom?' If your positioning is unclear, no amount of content frequency will compound, every post resets expectations.