Trend posts are calorie-dense and short-lived. They earn a burst of reach, a few new followers, and almost no buyers. Pillar posts are the opposite: slower to land, but they compound positioning over months.
The mix that works for most B2B and creator brands is 70/30, seventy percent pillar content tied to your ICP and value prop, thirty percent timely trend reactions.
The trap is inverting the ratio because trends feel productive. Two trend posts per week, max. Everything else should ladder up to one of your 3 5 pillars.
If you can't name your pillars, you're not ready to allocate the ratio. Define the pillars first.