Repurposing is the highest-leverage thing AI tools do well, and the easiest to do badly. The failure mode is obvious: the same paragraph reformatted five ways, posted across five platforms, in five days.
The 5-format rule: one source idea, five native formats. A carousel for LinkedIn, a hook-led video for TikTok, a thread for X, an email for the list, a long post for the blog. Each format keeps the idea but changes the entry point, the pacing, and the CTA.
The AI's job is to translate format, not to copy and paste. Prompt it with the native conventions of each platform, short sentences for X, visual beats for TikTok, scannable structure for LinkedIn. The output gets recognizably better the moment you stop asking for "a version for Instagram" and start asking for "an Instagram carousel with a contrarian hook, 8 slides, save-worthy ending."
Five outputs per source idea, one platform each, every week. That's a publishing cadence a small team can actually sustain.